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<\/p>\nBy Guo Xiaolong, Dou Hao, People’s Daily<\/p>\n
Driven by surging interest in winter sports, China’s winter sports equipment industry has expanded rapidly in recent years. Supported by a maturing industrial ecosystem, Chinese manufacturers continue to deliver high-quality products and steadily strengthen their competitiveness and brand recognition in overseas markets.<\/p>\n
Customs data reveal that since the latter half of 2025, China’s exports of ice skates to Central and Eastern Europe and ski apparel to North America have recorded double-digit growth. Globally, Chinese ice and snow equipment is gaining broader acceptance and increasing trust among consumers.<\/p>\n
This trend was on evident at the Harbin International Ice and Snow Economy Expo 2026. At a \u00a0booth from Harbin, northeast China’s Heilongjiang province, Belarusian ski enthusiast Sergeyevich examined a pair of competition skis. “They offer better responsiveness in turns, improved flex, and rebound — comparable to leading international brands.”<\/p>\n
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According to Li Zhibo, general manager of the exhibitor, this pair of skis, emblazoned with a five-star red flag, were developed for the Chinese national aerial skiing team. The product has passed four rounds of rigorous testing and is expected to appear at the 2026 Milan-Cortina Winter Olympics.<\/p>\n
The skis utilize aerospace-grade composite materials and precision 3D printing technology, achieving superior toughness-to-weight ratios at half the cost of comparable imports. Its R&D team adjusts core materials to match athlete’s power application and technique, shifting from “athlete adapts to equipment” to “equipment adapts to athlete.” This ensures top-tier performance, with multiple technical metrics meeting leading international standards.<\/p>\n
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“Using equipment development for the 2026 Milan-Cortina Winter Olympics as a springboard, we plan to expand into elite-grade snowboards and alpine skis, so that our homegrown products can gain traction both on the global circuit and and in overseas markets,” said Li.<\/p>\n
Not just skis — Chinese-made ski poles are also gaining popularity among international consumers.<\/p>\n
At the showcase of Ninghai Better Outdoor Products Co., Ltd. (Better) in Ninghai county, Ningbo, east China’s Zhejiang province, a wide variety of ski poles are displayed — foldable, telescopic, ultra-lightweight.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Guo Xiaolong, Dou Hao, People’s Daily Driven by surging interest in winter sports, China’s winter sports equipment industry has expanded rapidly in recent years. Supported by a maturing industrial ecosystem, Chinese manufacturers continue to deliver high-quality products and steadily strengthen their competitiveness and brand recognition in overseas markets. Customs data reveal that since the…<\/p>\n","protected":false},"author":1,"featured_media":32248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-32247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world"],"yoast_head":"\n