{"id":32144,"date":"2026-02-03T17:36:31","date_gmt":"2026-02-03T17:36:31","guid":{"rendered":"https:\/\/globaltimes.com.pk\/?p=32144"},"modified":"2026-02-03T17:36:31","modified_gmt":"2026-02-03T17:36:31","slug":"pakistans-olive-oil-industry-eyes-china-for-next-phase-of-growth","status":"publish","type":"post","link":"https:\/\/globaltimes.com.pk\/index.php\/2026\/02\/03\/pakistans-olive-oil-industry-eyes-china-for-next-phase-of-growth\/","title":{"rendered":"Pakistan\u2019s olive oil industry eyes China for next phase of growth"},"content":{"rendered":"

ISLAMABAD, Feb 03 (APP): Pakistan\u2019s fast-emerging olive oil industry is intensifying efforts to attract Chinese partners, with local entrepreneurs pitching large-scale joint ventures that could generate thousands of jobs and open a new export channel to one of the world\u2019s largest food markets.<\/p>\n

Shaukat Rasool, founder of the internationally award-winning brand Loralai Olives, told Wealth Pakistan<\/a> that his company is in advanced discussions to sign memoranda of understanding with Chinese firms, as Islamabad and Beijing deepen cooperation in high-value agribusiness.<\/p>\n

\u201cThe recent Pak-China Agri Investment Conference was a great opportunity,\u201d he said. \u201cWe are proposing three corporate olive estates spread over 3,000 acres, with a total investment of about $20 million.\u201d<\/p>\n

He said the proposed projects would create more than 3,000 direct jobs and within six to seven years generate olive oil worth $18\u201320 million annually, positioning Pakistan as a competitive new supplier in the global market.<\/p>\n

Rasool said Chinese companies are natural partners for Pakistan\u2019s olive ambitions, citing China\u2019s heavy reliance on imports and its growing health-conscious middle class. China imports more than $300 million worth of olive oil each year, he noted.<\/p>\n

\u201cOlive oil is medicine for a healthy life,\u201d he said. \u201cChina is the most populous country in the world, people are increasingly conscious about health and weight, and Pakistan is well-suited to meet their demand for olive oil.\u201d<\/p>\n

He said Pakistan offers Chinese investors clear commercial advantages, including lower land costs and logistics infrastructure developed under the China-Pakistan Economic Corridor (CPEC). \u201cIt is an ideal and win-win opportunity for Chinese companies to invest here,\u201d Rasool said.<\/p>\n

Loralai Olives is already closely linked with China through its supply chain. Rasool said that all of the company\u2019s packaging and bottling materials are sourced from China, while future cooperation could extend to olive oil extraction machinery, bottling plants, and harvesting equipment.<\/p>\n

Pakistan\u2019s olive oil has also gained international recognition. Loralai Olives drew global attention last year after winning a silver award at the New York International Olive Oil Competition (NYIOOC), outperforming more than 1,200 brands from traditional olive-producing countries.<\/p>\n

The NYIOOC is the world\u2019s largest and most prestigious competition for extra virgin olive oils, where awards are granted based on quality, flavour, aroma, and overall excellence. Rasool told Wealth Pakistan<\/a> the company plans to compete again internationally this year.<\/p>\n

While exports remain limited\u2014mainly to Gulf markets\u2014domestic demand is rising rapidly. Pakistan currently imports more than $12 million worth of olive oil annually, but consumers are increasingly shifting to locally produced brands, encouraged by international accolades and growing awareness of olive oil\u2019s health benefits.<\/p>\n

Industry activity is also expanding. More than 80 olive-related startups have emerged across farming, processing, and marketing, reflecting strong investor interest and long-term potential, Rasool said.<\/p>\n

Olives can be cultivated across much of Pakistan, particularly in Balochistan, Khyber Pakhtunkhwa, and parts of Punjab and Sindh, including arid regions such as Cholistan and southern Punjab.<\/p>\n

\u201cOlive is a complete value chain,\u201d Rasool told Wealth Pakistan<\/a>. \u201cIt is not just oil. You can produce tea, cosmetics, medicines, and many other value-added products.\u201d<\/p>\n

For Rasool, international recognition proved to be a turning point. \u201cWhen we started, imported olive oil dominated the market and nobody wanted to buy our product,\u201d he said. \u201cSo, we decided global recognition was essential. When Pakistan made history at an international competition, not only the government but ordinary Pakistanis took pride in our olive oil.\u201d<\/p>\n

With Chinese investors now showing interest in joint ventures, Pakistan\u2019s olive sector is poised to become a new pillar of Pakistan-China economic cooperation, combining agriculture, health, and trade into a high-growth partnership.<\/p>\n","protected":false},"excerpt":{"rendered":"

ISLAMABAD, Feb 03 (APP): Pakistan\u2019s fast-emerging olive oil industry is intensifying efforts to attract Chinese partners, with local entrepreneurs pitching large-scale joint ventures that could generate thousands of jobs and open a new export channel to one of the world\u2019s largest food markets. Shaukat Rasool, founder of the internationally award-winning brand Loralai Olives, told Wealth…<\/p>\n","protected":false},"author":1,"featured_media":32145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[1179],"class_list":["post-32144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pakistan","tag-pakistans-olive-oil-industry-eyes-china-for-next-phase-of-growth"],"yoast_head":"\nPakistan\u2019s olive oil industry eyes China for next phase of growth - Global Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globaltimes.com.pk\/index.php\/2026\/02\/03\/pakistans-olive-oil-industry-eyes-china-for-next-phase-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pakistan\u2019s olive oil industry eyes China for next phase of growth - Global Times\" \/>\n<meta property=\"og:description\" content=\"ISLAMABAD, Feb 03 (APP): Pakistan\u2019s fast-emerging olive oil industry is intensifying efforts to attract Chinese partners, with local entrepreneurs pitching large-scale joint ventures that could generate thousands of jobs and open a new export channel to one of the world\u2019s largest food markets. 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