China’s ice-and-snow tourism sector experiences sustained boom
By Wang Ke, People’s Daily China’s winter tourism industry has demonstrated significant vitality, attracting an estimated 360 million visits during the latest winter season from December 2025 to February 2026, generating 450 billion yuan (about $65.1 billion) in revenue. Of these visits, approximately 220 million were made with ice-and-snow activities as the primary motivation. According…
